A Launch Brimming With Interactions

client

Adidas

solution

Product Launch

As the Tech Partner for the launch of Adidas’s new Stan Smith collection, we planned a highly engaging launch event, comprising an experiential marketing activity that captured the vibe of their collection, leaving the audience stanned.

The launch

ranveer singh to launch the edition collection

Interactions

1000s of intercations in the launch

experiential marketing activity that captured the vibe of their collection

Creativity show the experintial marketing activity

Blowing Life Into Stories

Multiple Experiential Zones were strategically designed bringing to life the stories behind each of the iconic sneakers. These zones were handled simultaneously with a turnaround time of 10 days to set up all the technologies on the site

A Photobooth to Leave the Audience Stanned

photobooth

A photo booth was set up in which the pictures of the users were converted into the Stan Smith collection. For this, a custom algorithm was developed that precisely replicated the Stan Smith collection’s stencil outline format, converted the photos of users into the Stan Smith collection on a real-time basis, and printed the same on merchandise as a takeaway goodie.

Real-time Box Game for the Win

To further increase engagement, we created a real-time box game through a micro-website, with high engagement rates, which saw thousands of interactions from a sizable walk-in audience.The game comprised a flash announcement to scan a QR code and play the game in the next 5 minutes competing for the top 100 prizes. The top 100 winners of the game were allocated a locker, where they had to redeem the keys, unlock the locker and withdraw their goodies. The game was played in 20 cycles seamlessly creating a lot of excitement and buzz.

100 winners of the game were allocated a locker

Adidas - Experinential Marketing activity

The Upshot

The event became a hot potato in a snap. We witnessed 1000s of interactions. Top influencers and celebrities showed up, including Ranveer Singh who arrived to launch the limited edition collection. This game assisted the brand to resonate with its fans who carry the ethos of Adidas.