A Quirky-Techy Car Unveil

client

Maruti Suzuki, Communique Marketing

solution

Projection Mapping, Virtual Reality

Together with Maruti and Communique Marketing, we designed a breathtaking experience for the launch of one of their most envisaged cars, the Suzuki Brezza.

a huge success

over 5000 interactions within 3 days

The Objective

Maruti being the Title Sponsor of Comic Con, wanted to unveil two of its ultramodern cars- Celerio & Brezza in front of the Comic Con attendees, who are a perfect fit for Maruti’s Target Audience.

Celebrating The Vibrancy

Comic Con is one of India’s most pre-eminent pop-culture celebrations where Comic aficionados come dressed in vibrant dresses for Cosplay to celebrate their fraternity. The goal that we were aiming at was to exhibit the car in a highly interactive way that was in line with the high-spirited aura of the event.

Entrancing Projection Mapping

For Maruti’s car Celerio, we made an interactive projection mapping software. The experience was built with a hyper-personalized episode for the users by painting the car in the same color as their outfit. A stall was set up with a screen and camera to capture the images of the fans. The software then picked the dominant primary and secondary colors from the outfit of the fans. An animation pattern using those colors was formed and projected on the car. 5 unique animation patterns were made which were immensely interactive and eye-catching.

Unprecedented VR Experience

We made an immersive virtual test drive experience in a futuristic city made from scratch. All the details of the car along with its latest features were scrupulously engraved in the user experience. The setup was designed to facilitate 10 people experiencing the immersive VR experience at a time.

The Result

The initiative turned out to be a huge success with over 5000 interactions within the course of 3 days. Fans were extremely excited to experience the joy ride journey and were left with an indelible impression on their minds.