Pampers Premium Launch Event: 3D Anamorphic Display

client

P & G

solution

Immersive Content Design and Anamorphic Technology Integration

Pampers approached us with a monumental task: to launch their premium line in a way that would leave a lasting impression on mother influencers and their babies. Set to be one of P&G's largest launches, the event demanded a balance between highlighting key product features and maintaining the brand's luxurious teal, white, and gold aesthetics. 

MOTHER-BABY EXPERIENCE

Creating an enchanting environment that delighted mothers and mesmerized children, fostering strong brand engagement

CUTTING-EDGE IMMERSIVE TECHNOLOGY

Integration of massive anamorphic displays elevated the event to new heights, leaving attendees awestruck and ensuring maximum brand visibility, impact and recall

Content Design

Our approach to content design was multifaceted, focusing on elegance, immersion, and effective communication of product information. Through brainstorming, research, mood boards, and multiple rounds of storyboards, we crafted visually stunning narratives enriched with 3D elements. Leveraging AI for visualization, we meticulously curated themes, scripts, voice-over talent, and music, resulting in content that resonated deeply with mothers and captivated their children.

Anamorphic Technology Integration

In addition to content design, we proposed an innovative anamorphic technology integration to transform the event space into a mesmerizing visual spectacle. By leveraging massive LED displays (LEDs (30 by 15) and one floor LED (30 by 30) ergo huge) and anamorphic content, we created an immersive room reminiscent of a Van Gogh Museum. This technical feat involved a complex 3D pipeline integration, pushing the boundaries of physics and perspective. After intensive development, we successfully unveiled a breathtaking display that exceeded client expectations and left attendees in awe.

Tech Challenges

Navigating the complexities of anamorphic illusion technology presented several challenges, including synchronization issues, content calibration, and ensuring seamless integration with the 3D anamorphic LED displays. Our team encountered hurdles related to content distortion and visual alignment, requiring meticulous adjustments and fine-tuning to achieve the desired immersive experience. Despite these challenges, our commitment to innovation and technical expertise enabled us to overcome obstacles and deliver a flawless execution.

Client and Audience Satisfaction

The overwhelmingly positive response from Pampers' clients and event attendees was a testament to the success of our approach. Pampers' premium line launch was hailed as a monumental achievement, with attendees expressing genuine excitement and appreciation for the immersive experience.

Result

The reaction to our work was positive, with mothers and children alike enchanted by the immersive experience. The content seamlessly synchronized with the LED displays, creating goosebump moments and becoming the highlight of the event. Pampers' clients were delighted, attendees reluctant to leave the space, and our team felt immensely proud of our achievement.