Stimulating Projection Mapping

client

volkswagen

solution

projection mapping

For the launch of Volkswagen’s new car, Tiguan, at IBFW Goa, we accomplished an appealing Projection Mapping solution. They wanted to launch Tiguan as a Premium SUV in a very trendy manner to connect with the young customer base for which they chose IBFW, Goa

the software

we built a custom software to sync the colors, patterns & detailed content

A Visual Treat

An immersive experience was designed incorporating extraordinary visuals. Exquisite graphic content with electrifying patterns was projected on the car bringing it to life and leaving the audience amazed. The idea was to highlight the car as the showstopper of the Fashion Show. The models walked the ramp in open ground and when they reached the car, it got illuminated with jazzy patterns and bold colors.

The challenge

The challenge was to build custom software in which the colors, patterns, and detailed content were synced together to entrance the audience with beautiful projection mapping and lighting.